Christmas Social Media Strategy


Each year, Christmas almost seems to come out of nowhere and suddenly you are surrounded by Christmas advertisements and shopping deals online.

With consumers already looking at what they should be purchasing for their loved ones to gift on the big day, it’s time to get your social campaign into full swing and set objectives which allow you to stand out from the rest.

With December being the most lucrative time of the year for most retail businesses, you really cannot start planning your Christmas marketing campaign too early. With online shopping continuing to grow in popularity year after year, it is a great time to take advantage of the increase in sales during the festive period. One way to do this is by utilising your brand’s social media accounts.

Social media is a great way to communicate with your customers on a personal level, and there is no better time to do this than the Christmas period. With more people home from work than ever, inevitably, there is also an increase in social media traffic.

So, with all of that in mind, we have some fantastic tips on how to make your social media more festive this season!



Show the online world that you have put your Christmas tree up by making sure that your profile shouts festivity. Add a little sparkle to it this festive season! Put a Santa hat on your profile picture logo as a quick win or add snowflakes to your current image to welcome in the winter. If you have ideas already as to what your business will be offering this Christmas, incorporate this into your cover photos.


Focus on key Christmas dates and this does not just mean, Christmas Eve, Christmas Day, Boxing Day, there are many more, which could be interesting for your social media content. This year and this time of the year it is even more important to create engagement and excitement, jump on trends and turn them around to suit your brand & audience.

Key dates in December:

3rd – Make a gift day
4th – Cookie Day, wear Brown Shoes Day

6th – St Nicholas Day

8th – Brownie Day

9th – Christmas Card Day
12th – Poinsettia Day, Gingerbread House Day, Gingerbread Decorating Day.

13th – Hot Cocoa Day
15th – Lemon Cupcake Day, International Tea Day
20th – Go Carolling Day
24th – Christmas Eve, Eggnog Day
25th – Christmas Day
26th – Boxing Day, Thank You Note Day
28th – Card Playing Day
31st – New Year’s Eve, Champagne Day

And before the month of December arrives remember there is Black Friday and Cyber Monday. A great day/week for promotions and offers.



Christmas is all about giving, and people absolutely love freebies and giveaways around this time. You will have to think of something relevant to your audience as well as your services but putting a Christmas themed competition on your social media platform is a great way of enticing some engagement.

When you are planning your giveaway or competition think about what you are trying to achieve – do not make it a wasted exercise.

Are you looking to gain brand awareness?
Are you looking to gain more followers?
Are you looking to grow your email list?
Are you looking to promote a service/product?

Whatever your reason, create your campaign around how to reach the right outcome.

Brand awareness – ask people to comment and tag others. More followers – ask people to like and share your page. Email list – you want people to ‘sign up’ to win your prize. Promoting product – ask people to tag and share.

There are many ways to achieve your outcome but focus on one for each campaign as it makes it less complicated and easier to monitor!



Polls are great because they can be fun and festive, whilst also yielding practical, valuable results. You could start by comparing two products against each other or asking your followers for their opinion on something in the works.

There is no limit to how long your poll will stay open, so your holiday options are endless!



If your company is doing something great this Christmas that you know your audience will want to see, then go live and share the experience with them in real time. Allowing users to ask questions, like, love and be a part of the experience from their desktop or mobile device. This is also a great opportunity to upsell your Christmas products or service offerings, as the audience on live videos is much more engaged.




Share your Christmas playlist with your followers. It is so easy nowadays to set up a playlist on Spotify and share with friends. Start by having a whip around the office to find out what everyone’s favourite Christmas song is and then populate the playlist with these songs and share it online. This is not only a great way to get your audience involved in what songs you love, but it will also give you something great to listen to in the run-up to Christmas.






How about liaising with a local charity this Christmas (let’s face it they all need help this year). How you do it is up to you, perhaps it is a charitable donation, perhaps it is a % of sales, a Christmas fundraiser, do what suits you and your business.

If you do go down this route, it is advisable to create a personal approach, upload pictures of you at a charity meeting or via zoom nowadays! Post a video how you have helped the charity and share their posts online too. Remember Christmas is a time for sharing and caring. This year more than ever.




This year it is on Friday 11th December.

Include this in your Christmas social media campaign. A great way to add some fun to your feed, get your staff/clients/followers involved, you could get them to take pictures of them wearing their Christmas jumpers, ask what they are going to wear on Christmas Day, show your followers you in your Christmas jumper, people love to see who is behind the brand, perhaps if you have a branded business Christmas jumper you could hold a competition to win one. Just a few ideas for your Christmas content.


Do not hesitate to give an extra branding push through the holidays! Feature your own products, your clients’ products, products you are affiliated with or products that make the holidays a little bit brighter. Show people why they need them by telling a story of where they come into use, or by giving a little demo.


Link your posts to your e-commerce channel, allowing your audience a clear path to purchase the products they want this Christmas. The great benefit of social media marketing regarding e-commerce is that your customers are already online. You are not relying on them for brand recognition after seeing an billboard or reading a magazine to pick up their mobile phone or open a laptop and type in your website name. Do this by popping a link into your post or share a piece of information on a video which will direct your audience to the e-commerce platform.


Always check what your competitors are doing this time of the year. Questions you should be asking yourself when completing your competitor research are:

What competitions are they running for their customers? How are they engaging with users on social?
Are they involved with any charities this year?

These questions will give you a great overview of the competition, but more importantly, it will allow you to stack up your own activity against others and see if you are doing enough.



Run a countdown to Christmas on your social channels, getting your audience excited for what will appear tomorrow. Link this with all the actions above to create an audience-friendly and fun-filled calendar this Christmas. You can always use a scheduling tool to plan this out in advance, however, ensure you are on hand to engage with any audience enquiries.


For most, Christmas is a time to think about others and businesses should keep this in mind throughout their marketing campaigns. Social media is a great way to communicate with consumers on a more personal level, and it is a great way to remind them how much you appreciate their custom. A good way to do this on social media is to promote special offers to customers, such as free shipping days or discount codes. Using social media to do this allows people to recognise how following your online activity is a great way to gain benefits and hear about your offers first.


Video remains the most shareable form of content. When it comes to spreading your campaigns like wildfire on social media, the video should be your go-to.

To make video content versatile, focus on your concept and a strong message and let visuals tell a story.



Creating content focused on your ‘top 10 Christmas gifts for him/her’, with links to your select products and special offers not only keeps your social media platform current and festive, but it also drives views and potential customers to make a purchase. Whether sharing this organically or creating a paid Facebook ad campaign you could find yourself netting a tonne of new traffic, shares and hopefully some sales.



So, finishing up here is a handy tick list below outlining how to ensure that you are making the most of your social media campaign this Christmas:

  • Change your social media images to incorporate a festive theme
  • Be friendly and engage with your audience
  • Engage in social conversations online which will benefit your social media presence
  • Involve yourself with a charity this Christmas
  • Check what your competitors are doing online
  • Share great posts that your audience will love
  • Create a competition that even you could not say no to
  • Take the plunge and go live!
  • Throw a Christmas jumper day
  • Share your favourite festive tunes
  • Create amazing content
  • Make the route to purchase easy for your audience
  • Form your campaign around your very own Christmas advent calendar

    The most wonderful time of the year is also a wonderful time to take advantage of growth opportunities on social media. Although implementing every idea on social media is not realistic, you could see great results from a well-planned Christmas campaign with content that suits each platform.

    If you keep the above tips in mind, you will be on your way towards spreading holiday cheer for your business and your customers in no time!

    If you have any questions or would like some more help and guidance for a Christmas strategy, then please do not hesitate to contact me. In the meantime enjoy getting Christmas ready and enjoy the festive time ahead!

Helen – The Social Surgery